Prathamesh Wade | Social Media Strategist in Pune

About Prathamesh

THE STRATEGIST
BEHIND THE GROWTH

I help brands turn attention into traction through social media, SEO, ORM, paid amplification, and positioning that feels premium, relevant, and built to convert.

Social Media Strategy Organic Growth Paid Amplification SEO ORM GMB Optimisation Brand Positioning Content Writing Design Strategy Client Communication Relationship Building Growth Execution

I’m Prathamesh Wade, a 20-year-old content-led growth strategist from Pune, Maharashtra, currently pursuing a BBA in International Business at Savitribai Phule Pune University (SPPU). My work sits at the intersection of social media strategy, organic growth, paid amplification, SEO, ORM, Google Business Profile optimisation, and brand positioning.

I’ve worked across edtech, nightlife, healthcare, hospitality, lifestyle, social impact, luxury, real estate, media production, and fine art education — with brands like SourceKode, Hammerzz, Khiwasara Group, Creators Media Entertainment, Chitrashastra Atelier, Dr. Purvez Grant, Shivsagar Singapore, Cube Behind You, Wild Wishes Adventures, and House of Neeta Lulla.

My biggest edge is relationship-led execution. I work closely with clients, understand what they actually want, and turn that into strategy, content, visibility, and traction that feels aligned with the brand and easy to approve.

Brand Experience

HANDS-ON
ACROSS INDUSTRIES

2026 – Present
CurrentNow

Social Media Strategist / Digital Marketing Executive

SourceKode Technologies · EdTech · Pune

Worked on social media, Google Business Profile, local SEO, and brand strategy for a well-known edtech institute and national player that expanded from IT courses into non-tech offerings too.

Social Media StrategyLocal SEOGBP OptimisationBrand StrategyEdTech Growth

Selected Brand Work
Nightlife / Entertainment

Growth Strategist

Hammerzz – Makarena / Hammerzz Nightclub · Social Growth · Paid Amplification

Led content strategy, event-led execution, growth campaigns, and paid amplification. Work is backed by strong reach, interactions, message conversations, link clicks, follower growth, and high-performing reels across nightlife and entertainment properties.

Organic ReachPaid SupportEvent PromotionContent StrategyMeta Boosting

Selected Brand Work
Real Estate · Construction · Manufacturing

Brand Visibility & Digital Strategy

Khiwasara Group · Multi-vertical Business Group · Pune

Worked on brand visibility and digital strategy for a Pune-based group operating across construction & development, real estate & leasing, cement product manufacturing (Calliber Tiles), government contracting (Nactorp Infra), building material supply (Natraj Sales Corporation), and digital road furniture (KSN Innotech). Focused on bringing a heritage-driven, founder-led legacy into a modern, credible digital presence across residential and commercial projects like Capital Square, Hira Residency, Hira Heights, and Raj Aishwarya.

Real Estate MarketingBrand PositioningMulti-vertical StrategyProject VisibilityDigital Presence

Selected Brand Work
Film & Media Production · 360°

360° Marketing Strategist

Creators Media Entertainment Pvt Ltd · Broadcasting & Media Production · Pune

Led end-to-end 360° marketing strategy for a media production company with 15+ years of cinematic experience across films, promos, ad campaigns, reality shows, concept design, and event execution. Owned the full integrated stack — brand positioning, content direction, social media, paid amplification, SEO, ORM, PR, and creative oversight — translating film-grade studio output into platform-native storytelling that reflects the brand promise of "Creation has no limits" across entertainment, branded content, and live events.

360° MarketingIntegrated StrategyBrand PositioningEntertainment MarketingContent DirectionPaid + Organic

Selected Brand Work
Fine Art Education · 360°

360° Marketing Strategist

Chitrashastra Atelier · ARC-USA Approved Atelier · Pune

Led end-to-end 360° marketing strategy for an ARC-USA approved fine art atelier offering programmes in portrait drawing, portrait painting, figure drawing, figure painting, construction design, and still life. Owned the integrated marketing system — brand strategy, content direction, social media, paid amplification, SEO, ORM, and creative oversight — to position a niche, premium, mentor-led renaissance-era inspired academy for serious learners. Focused on building credibility, cultural authority, and discoverability for a sector where audience trust compounds harder than reach.

360° MarketingIntegrated StrategyPremium PositioningEducation MarketingCultural BrandingNiche Audience Growth

Cross-Industry Work
Healthcare · Hospitality · Luxury · Lifestyle

Brand & Visibility Execution

Dr. Purvez Grant · Shivsagar Singapore · Cube Behind You · Wild Wishes Adventures · House of Neeta Lulla · Multi-brand

Handled SEO, ORM, GMB optimisation, content writing, design strategy, social media management, and visibility work across healthcare, restaurant, social impact, travel, and fashion/luxury brands.

SEOORMContent WritingDesign StrategyClient Management

What I Bring

GROWTH SYSTEMS

Social Media Strategy

Content-led social media systems across Instagram, LinkedIn, X, Facebook, YouTube, and WhatsApp built to create relevance, consistency, and brand pull.

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Paid Amplification

Meta boosted content and campaign support designed to drive reach, conversations, link clicks, discovery, and momentum around key launches, offers, or events.

↗

SEO + GMB Visibility

SEO, local SEO, keyword positioning, and Google Business Profile optimisation built to improve discoverability, search presence, and trust.

↗

ORM + Brand Positioning

Reputation, reviews, search perception, and overall brand positioning shaped to make the business look credible, premium, and easier to choose.

↗

Content + Creative Direction

Content writing, creative strategy, hook-led storytelling, and visual direction that make the brand feel sharp, current, and platform-native.

↗

Client-Led Growth Execution

Close client communication, relationship-building, and execution that keeps strategy practical, approvals smoother, and delivery aligned with business goals.

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Industries · Cross-Sector Range

BRANDS I'VE
BUILT FOR

SECTOR / 01

Nightlife
& Entertainment

Event-driven content, paid amplification, and discovery-led growth for clubs, bars, and entertainment properties.

SECTOR / 02

EdTech
& Education

Brand strategy, local SEO, and Google Business optimisation for institutes scaling beyond their original niche.

SECTOR / 03

Healthcare
& Wellness

Reputation management, search visibility, and trust-building content for clinical and personal-brand practitioners.

SECTOR / 04

Hospitality
& F&B

Discovery, footfall, and digital presence work for restaurants and hospitality brands across local and regional markets.

SECTOR / 05

Luxury
& Fashion

Premium positioning, ORM, and search-led visibility for reputation-sensitive luxury and fashion ecosystems.

SECTOR / 06

Lifestyle
& Travel

Brand storytelling and visibility execution for adventure, lifestyle, and experience-led brands.

SECTOR / 07

Social
Impact

Mission-aligned content, awareness building, and audience growth for purpose-driven organisations.

SECTOR / 08

Personal
Brand

Authority building, positioning, and audience signal work for founders, creators, and individual brands.

Selected Case Studies

PROOF OF
EXECUTION

1.7M+

Views in 30 days

27.8K

Interactions generated

1,453

Link clicks from ads

247.1%

Google profile growth

Nightlife · Organic Growth

Hammerzz Nightclub

Instagram growth + content-led visibility

Built momentum through high-frequency nightlife content, event-led social execution, and platform-native creative direction that turned regular posting into large-scale attention and follower growth.

1.62M

Views

120K+

Accounts reached

16.1K

Interactions

1.7K

New followers

Audience mix showed reach beyond existing followers, proving the content was not just engaging the current base but also pulling in new discovery.

Nightlife · Organic + Conversion Intent

Hammerzz – Makarena

Event promotion + growth execution

Supported a nightlife property with stronger discovery, content traction, and profile action through event-driven reels, stories, and promotional content engineered for recall, shares, and visit intent.

1.67M

Views

300K+

Accounts reached

27.8K

Interactions

27.4K

Profile visits

Additional proof included 855 new followers in the period, top content crossing 573K and 250K views, and a strong share of non-follower discovery.

Paid Amplification · Meta

Hammerzz Campaigns

Boosted reels + posts for clicks, conversations, and momentum

Used boosted Instagram creatives to extend reach and push campaigns toward measurable action. The focus was not just vanity reach but conversations, link clicks, and response-driven traction around live properties and promotions.

146K+

Ad views

52.4K

Reach

12.7K

Engagement

1,453

Link clicks

Individual creatives also generated standout outcomes such as 176, 142, and 134 messaging conversations, alongside a 337-click creative and 64 follows from ad activity.

Search Visibility · Google Business

Hammerzz Goa

Google Business Profile traction

Supported discoverability through profile activity and local visibility signals, helping the brand show up more strongly across branded and local search journeys where nightlife discovery often begins.

189K

Business interactions

6 Mo

Tracked period

Goa

Local intent market

Multi-touch

Search visibility

This adds a local-intent proof layer to the nightlife work, showing strength not only on social platforms but also in search-driven discovery.

Luxury · SEO + Reputation + Visibility

House of Neeta Lulla / Neeta Lulla Store

Luxury fashion visibility support

Worked on the brand’s digital visibility through SEO, Google Business support, and positioning-led execution for one of India’s most recognisable fashion names. The work focused on discoverability, credibility, and premium search presence.

247.1%

Business profile growth

118

Interactions in Feb

719

Customer interactions

Luxury

Brand category

This case study strengthens the portfolio by showing experience beyond nightlife and edtech—into premium, reputation-sensitive, luxury-facing brand ecosystems.

Personal Brand · Audience Proof

Prathamesh Wade

LinkedIn + Instagram proof of positioning

Alongside client work, I’ve been building my own positioning across LinkedIn and Instagram—using content, point of view, and audience signals to sharpen authority, communication, and brand-market fit.

500+

LinkedIn connections

1,551

Instagram followers

1,091

Profile visits

15.7K

Account views

Personal proof matters because it shows I do not just advise on positioning—I actively test, learn, and refine it in public.

What these case studies prove

My portfolio is not built around one niche. It shows range across nightlife, luxury, healthcare, hospitality, edtech, and personal brand positioning—while keeping the same underlying objective: visibility that leads to traction.

Organic Growth Paid Amplification SEO ORM GBP Positioning

My working edge

I combine strategy, communication, execution, and client trust. That makes me useful not just for making content or running tasks—but for building momentum around a brand in a way clients can understand, approve, and scale.

Client Relationships Creative Direction Content Writing Local Visibility Growth Execution

Working Principles · Point Of View

HOW I THINK

PRINCIPLE 01

Strategy before content. Always.

Posting without positioning is just noise. I start with what the brand is trying to become — then build the content, visibility, and amplification system that gets it there.

PRINCIPLE 02

Relationships beat algorithms.

Algorithms shift weekly. Client trust and audience relationships compound over years. I prioritise the work that builds long-term equity over short-term spikes.

PRINCIPLE 03

Visibility isn't growth.

Reach without recall is a vanity number. I optimise for outcomes that actually move a brand forward — conversations, clicks, searches, walk-ins, and approvals.

PRINCIPLE 04

Premium positioning compounds.

A brand that looks credible and feels intentional gets chosen faster. I treat positioning as infrastructure, not decoration — every output reinforces the same brand story.

Common Questions · Working With Me

QUICK ANSWERS

What kind of brands do you work with?

I've worked across nightlife, edtech, healthcare, hospitality, luxury, lifestyle, social impact, and personal brands — from local businesses to nationally recognised names. The common thread is brands that want visibility, credibility, and traction, not just content output. If you're trying to turn attention into business outcomes, we're probably aligned.

What's your typical engagement model?

I'm currently open to growth-focused full-time roles, monthly retainers, and project-based brand collaborations. Retainers usually cover social media strategy, content execution, paid amplification, SEO/GMB, and ORM as a combined system. Project work tends to be positioning audits, launch support, or specific campaign execution.

How do you measure success?

Success is measured against the brand's actual goal — not against a generic dashboard. Depending on the engagement, that means reach and recall, message conversations, link clicks, follower growth, search visibility, Google Business interactions, ad performance, or client-side outcomes like leads and walk-ins. I report on what's moving the brand, not on what looks impressive.

Can you handle paid ads and organic together?

Yes — that combination is where most of my work happens. Organic builds the brand's recall, story, and trust. Paid amplifies the strongest pieces, drives discovery, and accelerates outcomes. I plan them as one system so the creative carries through, the audience compounds, and the budget actually multiplies the organic effort.

Do you work with international brands?

Yes. I'm based in Pune, India, but I've worked on brands with international visibility, including luxury and hospitality clients with global reach. My BBA in International Business gives me added context for cross-market positioning, and I work async-first, so timezones haven't been a friction point.

What's the fastest way to start a conversation?

Email is the most reliable — prathameshwadefc@gmail.com. LinkedIn DMs work too. For the first call, I usually want to understand where the brand is today, where it wants to be in 6–12 months, and what's currently in the way. From there I can tell you honestly whether I'm the right fit.

Global Collaboration

WORK WITH ME
GLOBALLY

I work with growth-focused brands across India and international markets that want stronger visibility, better content direction, improved Google presence and clearer digital positioning.

My work is best suited for:

— Restaurants, cafés and hospitality brands
— Nightclubs, lounges and event-led venues
— Luxury, fashion and lifestyle brands
— Education institutes and personal brands
— Local businesses that depend on search, reviews and trust

Whether your brand needs content strategy, Meta ads, Google Business optimisation, SEO, ORM or a complete visibility system, I help turn scattered digital activity into structured growth execution.

Available for monthly retainers, project-based audits and international remote collaborations.

Book a Free Growth Audit